Escorts Limited has announced its entry into Cambodia with the launch of
its premium tractor range - Farmtrac. For the launch, Escorts has
collaborated with TATA International which will operate as the
distributor (TATA South East Asia (Cambodia) Ltd.) of the brand. With
world-class technologies, impressive features, and stunning looks –
these new tractors are set to revolutionize the Cambodian tractor
market.
The Farmtrac tractor series is aimed to take the
agriculture in Cambodia to the next level. With a range from 25 HP to
110 HP and their four wheeled drive, the models are best suited for
paddy, sugarcane, palm and rubber plantations in the country. These
tractors come with standard 12x12 synchromesh transmission for suitable
speeds and easier loader work.
Speaking on the occasion, Mr. S.
Sridhar, Chief Executive Officer, Escorts Agri Machinery said, "I am
convinced that Cambodia in particular and South East Asia in general is
poised for a gigantic leap forward in agriculture. With increase in
international demand for agricultural products, the need to produce more
from the existing land bank has only accentuated. This has led to
increased farm mechanization and adoption of new technologies. We have
successfully explored this market and are overwhelmed with the
tremendous response that we have received. The products that we are
launching today are a reflection of how Escorts would continue to bring
in apt technology to Cambodian agriculture to deliver prosperity to
farmers across."
Speaking on the occasion, Mr. Rajesh Kumar,
Chief International Business, Escorts Agri Machinery said, "With the
launch of these powerful Farmtrac offerings, Escorts plans to establish
itself as the leader in Cambodia market. Synonymous with reliability,
the Farmtrac range of tractors from Escorts are fuel efficient, have
long serviceability and low maintenance cost. Just like other countries
in Southeast Asia, we are confident of getting a positive response from
Cambodia market as well."
Escorts Limited is an established
industry player in the Southeast Asian region and has been pioneering
technology in the region.
source: equitybulls
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